Jani Leinonen

is known for his provocative, yet playful works criticizing capitalism and our self-centered consumerist society of today. In his practice, the artist often pinpoints timely issues and dares the viewer to think outside of one’s comfort zone by taking the most saturated aspects of our modern world and re-presenting them in constantly thought-provoking ways. Inspired by popular culture, corporate brands, and marketing strategies, Leinonen shamelessly adapts the same tactics, turning his objects into articles of ridicule, clichéing our agreed marketing society and economical every day.